June 25th 2009 was the day Michael Jackson was reported to have died from cardiac arrest at his rented home in Los Angeles, later that same day the story was confirmed. This post isn’t dedicated to the story of Michael Jackson though - fear not, there are already enough pages out there on that already - but instead a look at the ‘how’ and the speed of which the story broke.
On the very night the story broke, I was out at the time and had just climbed into my car when my phone started to vibrate in my pocket followed by the tone of the SMS text message alert.
Checking the message, it read “Looks like all those people who thought MJ would cancel are going to be proved right!” in reference, of course, to the proposed 50 gigs planned at the O2 arena starting this summer. Thinking it was yet another publicity stunt and having just got in the car to drive home, I placed the phone in cup holder and set off towards my home-ward bound destination, thinking no more of it and enjoying the sounds of Coldplay in glorious MP3 format on the stereo.
It was only when I got home that I did my customary switch on of the laptop to take one final check of the emails for the day and catch up on any tweets I’d missed whilst I was out that whilst the laptop was booting, I text back asking for an update on the publicity stunt or announcement that had been made. The reply came almost instantaneously, reading “Maybe you should log on for a second”, further fuelling my interest in just what was going on.
Firing up TweetDeck, the application seemed to take forever to open up – before I departed towards home, my Twitter stream had hardly been no more busy than usual – when it eventually opened, the pop up of messages suddenly seemed out of proportion. Diving into my stream I quickly spotted the MJ reports and discovered reports that he had died – or was it hospitalised? The message was blurred at this point and the doubts of whether to believe everything you read on the web were starting to creep into my mind.
Finding the link to TMZ (the site that initially broke the news), on a number of tweets, I read the story that MJ had in fact died; but then with that doubt in my mind, fired up another browser tab and darted off to Digg the very same TMZ article was ranked number one, this was obviously big news and the message had started to spread rapidly. W
anting more information however, I needed a search engine – remembering an article I’d read on TechCrunch regarding real-time indexing, I headed for bing.com for further news. Finding the LA Times website and some other linked to news stories, the articles suggested that Jackson hadn’t died after all and was just “in a bad way”. Scooting over to Google, the news stories were less apparent in my search and I was presented with Wikipedia articles and other Jackson related websites (it seemed the TechCrunch article was correct in the speed to index stakes).
My SMS messages continued to make my phone beep and I fired back reply messages in between my searching of the web for a definitive report on what had happened. TweetDeck continued to stream messages into me and reminded me that the best place for breaking news was Twitter’s own search facility. I quickly set up a ‘search stream’ within TweetDeck that monitored the latest postings – whilst simultaneously switching on my TV and turning to Sky News, who were broadcasting the story as “BREAKING NEWS”.
My Twitter Search reported the news that Jackson was in a coma – this was minutes later reported on Sky News. The real-time stream of Twitter and the television broadcast were now competing for my attention; twitter reporting the news first, and using Sky as my ‘verification’ on the tweets that shaped the story.
It was only at that moment that I realised that it wasn’t the death of the “King of Pop” that actually had caught my attention, but the speed and power of web 2.0 social networking and the technology that brought this whole story together for me and possibly for millions of others.
From the very first text message, once again the sheer power of the Twitter to spread the speculating message and then the confirmations, the TMZ website initially breaking the story, social news site Digg working as expected bringing the breaking story to the very top of its feed – thanks to all those that had clicked the button to “Digg It!” and give it further attention, the search engines that helped make news and information on Jackson available right at the fingertips of those who wished to know, Facebook statuses also changed to spread the message. Strangely, I also saw YouTube videos posted of cafes that suddenly switched their stereos to play Jackson classics – and no doubt online music websites also saw an increase in MJ tracks being played.
Most Twitter users have already experienced its real-time stream and the power of spreading messages quickly, using hashtags and re-tweets – only recently, we’ve seen the power it’s had on the Iran elections. Being asked to re-arrange scheduled maintenance, Twitter kept their site up in order to allow Iranians and others around the globe to express their views, support and outrage. Campaigns involving avatars changing to show a green filter were organised and implemented – the power of the crowd speaking with one voice. None of this was evident on Facebook – or at least not within my circle of friends.
The vast increase in traffic on Twitter pushed their system to the limits, apparently with the “Fail Whale” only appearing a couple of times. Twitter shut down “search” and “trending” features at various points and a noticeable lagging under the strain placed on their servers was more than evident.
Removing myself from the tragic events, my fascination with the internet taking over, it was difficult to yet again ignore just how much the internet has changed in its “Web 2.0” guise. Social media sites working overtime and under strain to help spread the news appeared very apparent. Twitter being the most obvious service put under immense pressure during the breaking news cycle.
Viva La Internet and long live innovative real-time solutions.
On the very night the story broke, I was out at the time and had just climbed into my car when my phone started to vibrate in my pocket followed by the tone of the SMS text message alert.
Checking the message, it read “Looks like all those people who thought MJ would cancel are going to be proved right!” in reference, of course, to the proposed 50 gigs planned at the O2 arena starting this summer. Thinking it was yet another publicity stunt and having just got in the car to drive home, I placed the phone in cup holder and set off towards my home-ward bound destination, thinking no more of it and enjoying the sounds of Coldplay in glorious MP3 format on the stereo.
It was only when I got home that I did my customary switch on of the laptop to take one final check of the emails for the day and catch up on any tweets I’d missed whilst I was out that whilst the laptop was booting, I text back asking for an update on the publicity stunt or announcement that had been made. The reply came almost instantaneously, reading “Maybe you should log on for a second”, further fuelling my interest in just what was going on.
Firing up TweetDeck, the application seemed to take forever to open up – before I departed towards home, my Twitter stream had hardly been no more busy than usual – when it eventually opened, the pop up of messages suddenly seemed out of proportion. Diving into my stream I quickly spotted the MJ reports and discovered reports that he had died – or was it hospitalised? The message was blurred at this point and the doubts of whether to believe everything you read on the web were starting to creep into my mind.
Finding the link to TMZ (the site that initially broke the news), on a number of tweets, I read the story that MJ had in fact died; but then with that doubt in my mind, fired up another browser tab and darted off to Digg the very same TMZ article was ranked number one, this was obviously big news and the message had started to spread rapidly. W
anting more information however, I needed a search engine – remembering an article I’d read on TechCrunch regarding real-time indexing, I headed for bing.com for further news. Finding the LA Times website and some other linked to news stories, the articles suggested that Jackson hadn’t died after all and was just “in a bad way”. Scooting over to Google, the news stories were less apparent in my search and I was presented with Wikipedia articles and other Jackson related websites (it seemed the TechCrunch article was correct in the speed to index stakes).My SMS messages continued to make my phone beep and I fired back reply messages in between my searching of the web for a definitive report on what had happened. TweetDeck continued to stream messages into me and reminded me that the best place for breaking news was Twitter’s own search facility. I quickly set up a ‘search stream’ within TweetDeck that monitored the latest postings – whilst simultaneously switching on my TV and turning to Sky News, who were broadcasting the story as “BREAKING NEWS”.
My Twitter Search reported the news that Jackson was in a coma – this was minutes later reported on Sky News. The real-time stream of Twitter and the television broadcast were now competing for my attention; twitter reporting the news first, and using Sky as my ‘verification’ on the tweets that shaped the story.
It was only at that moment that I realised that it wasn’t the death of the “King of Pop” that actually had caught my attention, but the speed and power of web 2.0 social networking and the technology that brought this whole story together for me and possibly for millions of others.
From the very first text message, once again the sheer power of the Twitter to spread the speculating message and then the confirmations, the TMZ website initially breaking the story, social news site Digg working as expected bringing the breaking story to the very top of its feed – thanks to all those that had clicked the button to “Digg It!” and give it further attention, the search engines that helped make news and information on Jackson available right at the fingertips of those who wished to know, Facebook statuses also changed to spread the message. Strangely, I also saw YouTube videos posted of cafes that suddenly switched their stereos to play Jackson classics – and no doubt online music websites also saw an increase in MJ tracks being played.
Most Twitter users have already experienced its real-time stream and the power of spreading messages quickly, using hashtags and re-tweets – only recently, we’ve seen the power it’s had on the Iran elections. Being asked to re-arrange scheduled maintenance, Twitter kept their site up in order to allow Iranians and others around the globe to express their views, support and outrage. Campaigns involving avatars changing to show a green filter were organised and implemented – the power of the crowd speaking with one voice. None of this was evident on Facebook – or at least not within my circle of friends.
The vast increase in traffic on Twitter pushed their system to the limits, apparently with the “Fail Whale” only appearing a couple of times. Twitter shut down “search” and “trending” features at various points and a noticeable lagging under the strain placed on their servers was more than evident.
Removing myself from the tragic events, my fascination with the internet taking over, it was difficult to yet again ignore just how much the internet has changed in its “Web 2.0” guise. Social media sites working overtime and under strain to help spread the news appeared very apparent. Twitter being the most obvious service put under immense pressure during the breaking news cycle.
Viva La Internet and long live innovative real-time solutions.


