Anyone based in the UK will have no doubt seen the new BT advert on television, staring business tycoon Peter Jones alongside international movies superstars “The Gremlins”.
The advert starts by showing Peter’s staff leaving the office after a hard day’s work (no doubt increasing Mr Jones’ personal wealth ever further), and leaving Peter in the office to work on into the night. At this point, its enter stage right as the Gremlins make their first appearance into the office and begin to chew on the cables to Peter’s computer.
However, as soon as Mr Jones leaves the office to investigate whether there are any replacement cables for midnight burn, the Gremlins enter the office one more and begin to play havoc, sabotaging the computer equipment and causing general mayhem. When Mr Jones returns to the office, he finds that his producing smoke. Then the caption “BT, there for all your IT Gremlins” – genius marketing.
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