The "Hello Effect" Plan

Reported in the news today was an article explaining that the dividing gap between the United Kingdom of Great Britain’s rich and poor has decreased in recent years and the leap between the two isn’t so great anymore. Which is good news for all those poor people.

What isn’t such great news however is that these poor people (who should now be called “not-so-poor”), are still disillusioned with what they have thanks to what they are calling the “Hello effect”, which is the effect created by these poor people into believing they are worse off when comparing themselves against the “super-rich” who feature within the glossy ‘Hello’ magazines.

If the “not-so-poor” are the new “rich” and the next threshold to reach is the “super-rich”, what is the new “rich”? Does £1million make you “rich” or “not-so-poor”? And when do you cross into the category of the “super-rich”? And more importantly who gets to decide – is this an invention of the glossy magazine industry or a levelling of the boundaries between rich and poor by those who could afford to invest their money in Icelandic banks and those that couldn’t?

Purely as a social experiment and what I think is an excellent method to finally answer all of these questions, I would like to propose the following...if all you new “not-so-poor” people, “new-rich” and “super-rich” reach for your cheque books right now and write an amount upon it, made payable to “Deadly Revelations” and address it to myself....

When you see me in “Hello” magazine you’ll know that the experiment has worked and I have successfully traversed the pathway from “poor” to “super-rich”. If you don’t see me in “Hello”, then please help me keep the dream alive and continue to send me your cheques with ever increasing amounts.