Sunday, December 28, 2008

The "Not-So Emergency" Post

Just when did people get so stupid? Reported on the BBC News website today, the number of 'prank' phone called to 999 is increasing, but for all of the wrong reasons: an incorrect pizza topping, not being able to use the toilets (called in by a priest of all people), and a whole catalogue of offences.

Maybe I missed the '118 118' adverts that offered up the alternative '999' number for all those trivial questions and complaints you may have. The real question is not why they are calling '999', but more 'why aren't they using their computers'?

We all know that Google can answer all of our questions about opening times of the local chemist and the phone numbers to call when your pizza topping just isn't quite right. Reports last week claimed that the EU were in talks for setting up a European-wide emergency response number - but judging by these reports, can you imagine the types of calls that will be made to this number?

And maybe more embarrasingly the requests from the UK callers will be? Perhaps we need an advertising campaign to inform of the uses of '999' and highlight the differences in the Emergency Services and the AA and the '118' boys.

1 comments:

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